Gently cleanses and refreshes, adding moisture to the hair. Moisture and not oil is as important to hair as it is to skin – keeping hair soft and resilient. This shampoo is the first step to well conditioned hair as it is anionic leaving hair negatively charged. men-ü Daily Moisturising Conditioner is cationic (positively charged) – opposites attract and the optimum amount of conditioner is absorbed and importantly retained without overloading, as any excess is washed away. men-ü shampoos and conditioner are a very powerful combination to recharge the hair!